PROSPECTS AND OPPORTUNITIES
Sales of other home improvement set to benefit from focus on smart home products
Home improvement sales are projected to decline over the forecast period. This is in part due to an expected decline in sales of hardware, which remains the largest category within Japan's home improvement market.
Sustainability concerns expected to drive sales of home improvement in Japan
During the forecast period, companies like Panasonic and Mitsui Fudosan Residential are expected to launch innovative products focusing on smart home integration and sustainable materials. For instance, Panasonic's smart home technologies and Mitsui's recycled aluminium materials for construction highlight a shift toward eco-friendly and energy-efficient solutions.
Rising demand for multifunctional designs, eco-friendly materials, and e-commerce
During the forecast period, Japan's home improvement market is expected to witness key trends such as increased demand for minimalist, multifunctional designs, and eco-friendly materials. Furthermore, opportunities will likely also arise from the growth of e-commerce with a focus on smart, customisable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Japan?
- Which are the leading brands in Home Improvement in Japan?
- How are products distributed in Home Improvement in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Japan - Category analysis
KEY DATA FINDINGS
Sales decline due to high interest rates, inflation, and changes in consumer behavior
Toto on the right path while Fiskars comes to the fore with appealing hand tools
Home products specialists focus on offering improved shopping experiences as competition from e-commerce grows
Sales of other home improvement set to benefit from focus on smart home products
Sustainability concerns expected to drive sales of home improvement in Japan
Rising demand for multifunctional designs, eco-friendly materials, and e-commerce
Home and Garden in Japan - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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