PROSPECTS AND OPPORTUNITIES
Environmental consciousness set to shape future trends in home improvement
Value sales (at constant 2024 prices) of home improvement in Australia are expected to marginally rise over the forecast period. Homeowners are embracing bold patterns and textures in floor tiles, adding depth and character to spaces.
Imminent lead-free tapware regulation will lead to product innovation in category
Over the forecast period, home improvement in Australia is poised for innovation across various categories, driven by sustainability, technological advancements, and evolving consumer preferences. In response to upcoming regulations mandating lead-free tapware and associated plumbing items by May 2026, players such as ABI Interiors are proactively developing products that meet these standards.
Online engagement through live events expected to help physical stores maintain foothold in home improvement
Home improvement in Australia is expected to face modest growth via e-commerce over the forecast period. AI will enable retailers to offer tailored shopping experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Australia?
- Which are the leading brands in Home Improvement in Australia?
- How are products distributed in Home Improvement in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Australia - Category analysis
KEY DATA FINDINGS
Increasing popularity of carpets and hand tools help drive growth of home improvement in Australia
Distinct product packaging supports Zenith’s leadership of home improvement
Omnichannel strategies drive dominance of home improvement and gardening stores
Environmental consciousness set to shape future trends in home improvement
Imminent lead-free tapware regulation will lead to product innovation in category
Online engagement through live events expected to help physical stores maintain foothold in home improvement
Home and Garden in Australia - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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