Competitive Landscape
Itw Strengthens Distribution and Innovation to Sustain Leadership
Home improvement in Australia remained moderately concentrated in 2025, with the leading companies sustaining clear advantages but no dramatic consolidation or fragmentation over the review period. The largest company, ITW Australia Pty Ltd, held 11% value share in 2025, followed by DuluxGroup (Australia) Pty Ltd at 7% and Wesfarmers at 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Australia?
- Which are the leading brands in Home Improvement in Australia?
- How are products distributed in Home Improvement in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Australia - Category analysis
Key Data Insights
Home Improvement Summary
Bunnings Expands Omnichannel Services to Drive Resilient Diy Demand
Caroma and Dulux Leverage Certification to Win Eco-Conscious Shoppers
Cost-Of-Living Drives Value Focus in Tools and Repair Essentials
Hand Tools and Hardware to Outpace Floor Covering as Homeowners Pursue Value
Digital Tools to Reshape Consumer Engagement and Drive Business Transformation
The Acceleration of Sustainable and Smart Innovation in Home Improvement
Itw Strengthens Distribution and Innovation to Sustain Leadership
Bunnings Leverages Omnichannel Strategy to Deepen Shopper Loyalty
E-Commerce Accelerates in Smaller Diy Categories as Digital Tools Boost Adoption
Home and Garden in Australia - Industry Overview
2025 Developments
Key Data Insights
Wesfarmers Leverages Value Focus to Drive Revenue and Earnings Growth
Home Furnishings Leads in the Local Market through Versatility and Value
Bunnings and Husqvarna Fuel Growth with Affordable Green Living Solutions and Smart Tools
Retailers to Accelerate Digital and Sustainable Innovation to Meet Evolving Lifestyles
Home Furnishings to Maintain Lead as Home Improvement and Gardening Gain Momentum
Players Sustain Leadership of Fragmented Landscape through Adaptability and Scale
Home Products Specialists Maintain Dominance
E-Commerce Accelerates with Convenience and Wide Product Offer
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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