Top 100 FMCG brands in e-commerce
24 Sep 25E-commerce is reshaping FMCG. Explore the top brands by 2024 online sales, see how they’re performing in 2025 and uncover winning growth strategies in our free sample report.
Euromonitor International
The Definitive End of the De Minimis Tariff Exemption
3 Sep 25On 2 May, the Trump administration closed the de minimis tariff exemption for goods imported from China. The exemption allowed tariffs to be waived on shipments to the US valued under USD800. Now, the Trump administration has announced that, beginning on 29 August, the exemption will be closed for imports from all countries. This will have a massive impact on e-commerce retailers selling into the US, especially those who reshuffled their supply chains to reduce reliance on Chinese manufacturing.
Bob Hoyler
Navigating Amazon’s 3P Maze to Drive Brand Value
5 Aug 25Amazon's 3P sellers dominate sales, with 65% of GMV in 2024. Most skin care brands (93%) fall into the High 3P Dependency category, averaging USD0.4 million in sales. Brands perform best with a Measured 3P strategy (25-49% 3P sales), leveraging Amazon tools while maintaining control. To avoid risks, brands should reallocate listings to Measured 3P or forge 1P alliances with Amazon.
Rabia Yasmeen
Unpacking 2025 Price Cuts and Online Sales Shifts
31 Jul 25As cost-of-living pressures grow, Australia’s top supermarkets—Coles and Woolworths—have rolled out major price cuts on essential items. But while the savings are real, public reaction has been mixed. Shoppers remain skeptical, citing past price-gouging claims and distrust of promotional tactics. This piece explores why the cuts were made, how consumers are responding, and what other retailers can learn. Using Via pricing data, we highlight where price shifts are occurring and how they compare across markets. The key takeaway: cutting prices isn't just a financial decision—it’s a trust strategy. And unless backed by transparency and long-term consistency, even the best intentions may fall flat.
Jared Conway
Digital Native Brands: The next frontier of CPG disruption
6 May 25Digital Native Brands (DNBs) have quickly evolved from experimental start-ups to some of the most innovative forces in global consumer markets. Download our report to uncover why DNBs are both a threat and an opportunity for CPG players and why FMCGs must integrate them into future growth strategies.
Euromonitor International
Finding the next big thing: Digitally native disruptors in FMCG
7 May 25 | GMT: 03:00 PMDigitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.
Euromonitor International
Temu, Shein and TikTok Shop’s Emerging Power in US E-Commerce
14 Jan 25From 2018 to 2023, US third-party (3P) marketplace sales outpaced overall e-commerce sales growth, driven by evolving consumer behaviour, rising living costs, and the emergence of new players, particularly China-affiliated platforms like Shein, Temu, and TikTok Shop.
Jitong Li
How Tech Integration Continues to Reshape the Consumer Journey
23 Oct 24Nearly every consumer journey now involves a digital component, whether during the search phase or the final transaction. As technology continues to advance, including the implementation of generative AI in retail, consumers' expectations for their online experience have also evolved. The way consumers behave online and what they expect from retailers are transforming as a result. In response, retailers are adapting to these changes by enhancing the online experience using generative AI solutions, AR/VR activities, social media engagement, and other innovative approaches.
Marija Milasevic
The Paris 2024 Olympics Sets the Gold Standard for Digital Engagement
13 Aug 24Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.
Rabia Yasmeen
Unlocking Potential in Retail by Embedded Finance
28 Jun 24The development of embedded finance not only eases the customer journey throughout the retail funnel, which helps reduce purchase abandonment, but it also plays a critical role in driving digital transformation across channels.
David Zhang
Has Douyin Become the Next Big Channel for Supplement in China?
4 Mar 24Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.
Yang Hu
Coupang’s Luxury Leap: Farfetch Acquisition Fuels Retail Dominance
23 Jan 24Coupang, a major player in South Korea’s e-commerce, has shown exceptional growth in the country and aims to fulfil its aspiration for global penetration. While its attempt to explore overseas market face challenges, Coupang persists in strategic expansions including recent Farfetch acquisitions. Through the acquisition, Coupang is accelerating its transformation from a retailer primarily focused on household essentials to a more comprehensive platform that includes luxury items.
Lisa Hong
Amazon Promoted Beauty More During Amazon Prime Days in 2023 Than 2022
26 Oct 23Amazon dominates in online sales of beauty and personal care in the US and is continuing to make gains in most categories. Amazon's success in beauty and personal care is due to its competitive pricing, product range, and logistics, but also to its savvy seasonal strategy, especially during the holiday season and its annual Prime Day promotion.
Michelle Evans
Tracking E-Commerce Prices and Sales in China’s Instant Noodle Market
23 Oct 23As global eyes turn again to China to monitor its current economic situation, understanding what is happening at the micro level can provide insights into how consumers are reacting to the current economic situation and how manufacturers and suppliers can best position their products to compete in this unprecedented environment.
Jared Conway
Winning Online in India's Dynamic Chocolate Confectionery Market
31 Aug 23Chocolate confectionery in India is rapidly growing and even more so online as consumers opt for online delivery amid increasingly hectic lifestyles. Examining leading brands' SKU pricing and promotional strategies provides insight into how brands are winning online in the dynamic category as well as how consumers are reacting to changes in the market.
Jared Conway
Tracking E-Commerce Performance of Wine in Australia
1 Aug 23Within fast-moving consumer goods (fmcg), the shift to e-commerce accelerated during the pandemic, and now the majority of fmcg categories have elevated levels of e-commerce sales. However, the rate and penetration of e-commerce sales differs by category and country, and prioritising where opportunities are most significant can help companies win online. Utilising Euromonitor’s new e-commerce system, we will use Australia as an example to show how wine is performing online, and who is winning from a retailing and brand perspective.
Jared Conway
Unveiling the Transformative Retail Landscape of the Latin American Fashion Industry
17 Jul 23The Latin American Fashion industry was hit hard by the pandemic, but following two years of strong performance, sales have returned to pre-pandemic levels.
Fatima Linares
Evolving Strategies for E-Commerce Order Fulfilment Amid Rising Inflationary Pressure
30 Jun 23Pure online players and retailers with omnichannel operations are reconsidering their approach to e-commerce order fulfilment by embracing strategies such as community group buying, rethinking the quick commerce model, and adopting more flexible return policies.
Christele Chokossa