Global Economic Outlook: Q4 2025
27 Nov 25The global economy continues to adapt to the changing trade landscape, and is demonstrating resilience, on the back of lower interest rates, easing inflation, a speedy reorganisation of global supply chains and the negotiation of trade deals between the US and its key trading partners. Nevertheless, higher tariff levels and ongoing policy uncertainty cloud the outlook.
Lan Ha
Where is US Apparel and Footwear Headed Amid Relentless Change?
24 Nov 25The US economy has endured years of rising costs, and 2025 brought renewed uncertainty as geopolitical risks and market volatility disrupted recovery. Trade agreements and tariff adjustments with partners like China have offered some relief, but instability has eroded business confidence and weakened consumer sentiment – especially in discretionary categories such as apparel and footwear.
Jitong Li
FMCG Value Chain Strategies Evolve as Geopolitical Pressures Intensify
6 Nov 25Geopolitical risks, including trade tensions, military and political conflicts as well as changing regulations, are now a major concern for global businesses, disrupting markets and supply chains and fuelling widespread uncertainty. To address these challenges, FMCG companies are rethinking their value chain strategies, focusing on smart nearshoring and reshoring, while investing in diversification and more flexible solutions that enable a quick response to changes.
Aiste Bijune
Economic Outlook for 2026: Global Forecasts and Insights
3 Dec 25 | GMT: 03:00 PMWhat's the global economic outlook for 2026? How will current projections impact consumer spending power, income growth and business opportunities? Find those answers in our upcoming webinar. Register now.
Euromonitor International
US-China Trade Tensions 2025: Three Likely Outcomes Amid Shifting Dynamics
27 Oct 25As the US-China trade truce deadline approaches in November, tensions between the world’s largest trading partners are reigniting. China’s new export controls on rare earths and the US’ threat of sweeping 100% tariffs on all Chinese imports have pushed relations to a new brink. Against this backdrop, the upcoming late-October negotiation meeting between Presidents Trump and President Xi carries high stakes. While both sides are likely to favour extending the trade truce reached in May and pull back some policies to avoid sudden supply-chain shocks, the risk of either a limited deal or a sharp escalation remains high, leaving global markets and trade flows on edge.
Lan Ha
Neither Rare Nor Earth: The Next Frontline in Global Supply Chain Risk
14 Oct 25China’s expanded export controls on rare earths, announced on 9 October – followed days later by President Trump’s threat of 100% tariffs on Chinese imports – mark a new phase in economic confrontation between the world’s two largest economies. Although rhetoric softened within days, the imperative for business leaders is clear: prepare for heightened volatility, enhance supply chain security, and increase strategic investment in technology and material resilience.
An Hodgson
Trending Topics: Market Volatility
30 Sep 25Market Volatility is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Lan Ha
The Definitive End of the De Minimis Tariff Exemption
3 Sep 25On 2 May, the Trump administration closed the de minimis tariff exemption for goods imported from China. The exemption allowed tariffs to be waived on shipments to the US valued under USD800. Now, the Trump administration has announced that, beginning on 29 August, the exemption will be closed for imports from all countries. This will have a massive impact on e-commerce retailers selling into the US, especially those who reshuffled their supply chains to reduce reliance on Chinese manufacturing.
Bob Hoyler
Global Economic Outlook: Q3 2025
25 Aug 25The global economy began adapting to a shifting trade landscape and demonstrated resilience in H1 2025, supported by easing energy prices and front-loading trade activity. However, fresh US tariff hikes and persistent uncertainty are set to constrain global growth from H2 2025.
Lan Ha
Global Shifts, Local Wins: Competing in the Personal Accessories Market in 2025
18 Aug 25The personal accessories industry has long been led by Western European luxury houses, but Asia-based companies are rapidly gaining ground, and are poised to drive growth over the next five years. Meanwhile, the US – the second largest market after China – is facing tariff pressures that could ripple across the global landscape. As market dynamics shift, balancing global scale with local relevance is becoming increasingly critical for sustained success.
Jitong Li
Trump’s New Tariffs In Effect: Winners, Losers, and What Comes Next
13 Aug 25On 7 August, 2025, US' new tariffs, ranging from 10% to 41%, officially took effect. The new trade regime introduces a complex mix of duties that will have diverse impacts across countries, industries, and consumers. While some uncertainty remains, the higher tariff levels signal a further major shift in global trade dynamics, requiring companies to recalibrate their pricing strategies, supply chains, and risk management frameworks to stay competitive and resilient.
Lan Ha
US-EU Trade Deal 2025: Key Implications for Economies and Global Business Strategy
30 Jul 25The US-EU trade deal announced on 27 July 2025 brings some much needed clarity to global markets amid ongoing geopolitical and trade volatility. It carries significant implications for the US, the EU and the broader global economy, accelerating shifts in trade flows, industrial strategies and geopolitical alignments.
Lan Ha
Rethink Reliance on the US Market: Where to Diversify in a Fragmenting World
28 Jul 25The Trump administration’s continued focus on “America First” is reshaping global trade dynamics. With risks and uncertainty surrounding tariffs, cross-border logistics, and trade restrictions, reassessing reliance on the US market and diversifying into new consumer markets has become the top strategic imperative for businesses. This article provides a data-led guide to where businesses should look next and why, using our Alternative Market Opportunity Index.
An Hodgson
US-Vietnam Trade Deal: Key Things to Know
24 Jul 25On 2 July, a trade deal between the US and Vietnam was announced. Under the agreement, US goods will enter Vietnam duty-free, while the US will charge a 20% tariff on imports from Vietnam, instead of the 46% tariff announced in April. In addition, a new “transshipment” agreement was announced, which will charge a 40% tariff rate on goods from other countries that pass through Vietnam on the way to the US market. The new trade deal marks a significant milestone for Vietnam and will have an impact on production networks across Asia.
Justinas Liuima
Tariff Turbulence: Supply Chains, Scenarios and Strategic Optionality
16 Jul 25As President Trump intensifies his trade war after a three month pause on the “reciprocal” tariffs announced in early April, the international trade environment has never been more volatile. Recent tariff threats targeting Canada, the EU, Mexico and others underscore how quickly trade dynamics can shift, with potentially far-reaching consequences. The challenge for global businesses is not only to assess immediate impacts, but also to remain strategically agile as events continue to unfold.
An Hodgson
The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape
10 Jul 25Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
Tim Chuah
US Economy at Risk from Prolonged Tariff Policies
3 Jul 25Our economic growth forecasts for the US have been revised downwards for 2025 at the same time as inflation forecasts have risen. In this video, Lan Ha, Head of Insights for Economies and Consumers, examines the impact of continuing tariffs and escalations of the trade war, which could push the US economy into recession with inflation rising to 6-7%. This stagflation scenario complicates business strategies, threatening profit margins and requiring new growth avenues. However, scenario planning can help businesses navigate this uncertain environment and identify new growth opportunities.
Lan Ha
Fashion: Navigating Change in the Face of Tariffs and Uncertainty
17 Jun 25The new US tariffs will have a far-reaching impact on the globalised fashion industry. The US market faces higher prices, supply shortages, and shifts in consumer behaviour; while Chinese companies will need new export markets for their surpluses, redesigning the global trade landscape. Moreover, brands in the US and beyond will explore sourcing diversification strategies to mitigate future risks. This article looks at trade dependencies to understand the multiple implications of the tariffs on the fashion industry, from pricing to sourcing strategies and discusses how fashion players can build resilience in times of uncertainty.
Marguerite LeRolland