COMPETITIVE LANDSCAPE
Market concentration remains stable as top companies maintain leading positions
The large cooking appliances market in Austria is concentrated, with the top players holding a 55% combined share. In 2025, BSH Hausgeräte GmbH led the market with a 31% share, followed by Miele GesmbH with 16%, and Beko Grundig Österreich AG with 9%.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Austria - Category analysis
KEY DATA FINDINGS
Market show signs of recovery amid smart technology and innovation demand
Stabilising economic conditions and sustainability assist market recovery
Consumers want multi-functional all-in-one designs offering multiple cooking methods
App-assisted appliances gain traction with convenience-seeking Austrian consumers
Energy efficiency and smart technology to remain significant factors for manufacturers
Conscious consumption and a circular economy to remain influencing purchasing decisions
Market concentration remains stable as top companies maintain leading positions
Specialist retailers continue to lead large cooking appliances sales
AEG’s Ecoline label drives sales with energy efficiency range
Consumer Appliances in Austria - Industry Overview
Sustainability and multi-functionality aid market growth
Sustainability and smart features drive sales of major appliances
Sustainability drives innovation with energy-efficient appliances
Smart features become standard in high-end appliances
Heat pumps to see dynamic growth driven by eco-friendly climate control subsidies
Energy-efficient products and sustainability to drive consumer appliances growth
Established leaders remain dominant as smaller brands establish themselves
Specialist retailers lead consumer appliances sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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