COMPETITIVE LANDSCAPE
Haceb and challenger maintain market share through innovation
The large cooking appliances market in Colombia is moderately concentrated, with the top three players holding significant shares in 2025. Industrias Haceb SA leads with a 45% share, followed by Challenger SAS with 22%, and Industria de Electrodomésticos SA with 12%.
Appliance-as-a-service trend reshapes customer service expectations
The appliance-as-a-service trend has affected brand and company shares in the large cooking appliances market in Colombia. Haceb's introduction of Wilson, a virtual assistant, has improved its after-sales service, enabling faster issue resolution and reducing wait times for technical visits.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Colombia - Category analysis
KEY DATA FINDINGS
Innovation and built-in demand support growth
Electrolux leverages influencer marketing to strengthen brand visibility
Built-in hobs drive growth through modern kitchen integration
Energy efficiency drives consumer demand for modern appliances
Electrolux and influencers shape future sales strategies
Built-in hobs lead growth with technological advancements
Innovation and e-commerce drive business growth
Haceb and challenger maintain market share through innovation
Appliance-as-a-service trend reshapes customer service expectations
Hypermarkets and specialists drive sales through experience
E-commerce gains traction with promotions and discounts
Stable competitive landscape with focus on innovation
Mabe drives innovation with ultimate cooking technology
Innovative cooker with advanced cooking and cleaning technology
Innovation drives business growth through enhanced customer experience
Consumer Appliances in Colombia - Industry Overview
Resilient growth supported by health, innovation, and digitalisation
Robust growth in appliance sales despite weather-related softness
Home laundry appliances leads growth as hygiene and performance features resonate
Health and wellness continues to shape product innovation and purchasing priorities
Strong growth driven by innovation and improving consumer sentiment
Home laundry remains core as air conditioners gain momentum
Innovation, sustainability, and services shape long-term competitiveness
Midea gains share through innovative health-focused products
Emerging players and future opportunities
Hypermarkets lead distribution channels with strong promotions
Retail e-commerce grows with competitive pricing and promotions
No emerging retail brands or concepts in 2026
LG and Whirlpool drive innovation with multifunctional designs
Segmented consumer focus drives demand for pet-friendly appliances
Innovation and consumer focus drive business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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