PROSPECTS AND OPPORTUNITIES
The trend towards sustainability and repairs is set to challenge sales across the forecast period
Across the forecast period, the European Central Bank is expected to further ease its interest rate policy, benefiting borrowers and supporting a recovery in the real estate sector, which will help boost demand for electronics and appliances. However, the outlook for appliance and electronics specialists remains rather bleak.
Media Markt is expected to place increasing pressure on the competition with its smaller store concept
The traditional Media Markt format of large-scale mega stores is saturated in Austria. However, the smaller and more efficient Xpress concept present new opportunities for the brand's expansion, with several new openings expected in the coming years.
A rising drive for sustainable consumption may challenge future retail volume sales
In late April 2022, the Ministry for Climate Action, Environment, Energy, Mobility Innovation, and Technology launched the Reparaturbonus initiative. This nationwide campaign aimed to promote the repair of electronics and appliances to foster a more sustainable lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Austria?
- Which are the leading retailers in Appliances and Electronics Specialists in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Austria - Category analysis
KEY DATA FINDINGS
The weak real estate sector is a key challenge for a stronger performance in 2024
The concept of smaller stores helps Media Markt to expand in 2024
The shop-in-shop concept becomes more common, increasing direct-to-consumer sales opportunities
The trend towards sustainability and repairs is set to challenge sales across the forecast period
Media Markt is expected to place increasing pressure on the competition with its smaller store concept
A rising drive for sustainable consumption may challenge future retail volume sales
Retail in Austria - Industry Overview
Retail in 2024: The big picture
A noticeable increase in bankruptcies and store closures in 2024
Automation rises as retailers look for labour-saving solutions to remain competitive
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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