PROSPECTS AND OPPORTUNITIES
Growing emphasis on energy efficiency
The Ukrainian appliances and electronics market is expected to see gradual recovery, with affordability and energy efficiency shaping future demand. Retailers will focus on offering cost effective product lines, extended warranty services, and flexible payment options to attract budget conscious shoppers.
Shift to omnichannel approaches
Intense competition and shifting consumer preferences will ensure omnichannel strategies remain a focal point for investment in appliances and electronics specialists over the forecast period. In most cases, this will comprise increased efforts by store-based retailers to strengthen their digital sales and marketing capabilities.
Refurbished products, trade-ins and smart devices
Refurbished electronics will likely see increased adoption in the forecast period. More consumers will turn to refurbished smartphones, laptops, and appliances as a cost effective alternative to new purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Ukraine?
- Which are the leading retailers in Appliances and Electronics Specialists in Ukraine?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Ukraine - Category analysis
KEY DATA FINDINGS
Development despite macroeconomic challenges
Ongoing supply chain disruptions
E-commerce continues to grow in importance
Growing emphasis on energy efficiency
Shift to omnichannel approaches
Refurbished products, trade-ins and smart devices
Retail in Ukraine - Industry Overview
Retail in 2024: The big picture
Growing preference for domestic products
Further digitalisation
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas & New Year
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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