PROSPECTS AND OPPORTUNITIES
Digital adoption and smart infrastructure to drive growth
The growing number of digital-native consumers and the rollout of 5G infrastructure are expected to accelerate demand for advanced electronic products, particularly smart home appliances. In anticipation, manufacturers such as Haier have ramped up local investment, launching a new production facility in Egypt with a capacity exceeding 900,000 washing machines annually.
New import regulations to stimulate local smartphone production
Egypt’s plan to introduce new import taxes totalling 37.5% on mobile phones that lack a registered serial number with the National Telecom Regulatory Authority (NTRA) is set to transform the market from 2025.
Intensified competition from global and regional players
The competitive landscape is poised to become increasingly dynamic, as global manufacturers and regional retailers invest in local production and partnerships. In July 2024, El Araby Group signed a joint venture with Sharp Corporation to build a new manufacturing plant in Egypt, producing refrigerators, freezers, and stoves for both domestic and export markets.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Egypt?
- Which are the leading retailers in Appliances and Electronics Specialists in Egypt?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Egypt - Category analysis
KEY DATA FINDINGS
Retailers experience growth despite economic and pricing pressures
Regulatory reforms reshape pricing practices and promote competition
B.TECH strengthens market position through experiential retail and partnerships
Digital adoption and smart infrastructure to drive growth
New import regulations to stimulate local smartphone production
Intensified competition from global and regional players
Retail in Egypt - Industry Overview
Retail in 2024: The big picture
Competition intensifies between local and international players
E-commerce gains ground through digital innovation and convenience
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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