PROSPECTS AND OPPORTUNITIES
Competition from online players will continue
Appliances and electronics specialists are expected to face ongoing competition from pure online players over the forecast period, which will continue to keep brands on their toes. Online players such as Amazon are well-known for sales of appliances and electronics, for example, and often offer sales such as Black Friday (which tends to focus strongly on technology) and more.
Price comparison websites will push the online channel even further
Swedish consumers are increasingly using online research to determine what products are best suited for their needs and to find the cheapest prices, and online research is expected to become even more important for consumers of appliances and electronics over the forecast period. As products in this category often have a relatively high price point, consumers are also more willing to spend the time researching products and finding the best price, which is easy in Sweden with online price comparison sites such as prisjakt.
High-tech products and sustainability trends are other key factors
High-tech products and sustainability trends are other key factors in appliances and electronics. Regarding developments in technology, there are ongoing advancements in smart home systems and connected devices, new TV screen technologies, various fitness and health-orientated gadgets, AI-driven devices, extended reality technologies like Apple Vision Pro to stimulate online experiences, robotic appliances, advanced home entertainment systems, and others.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Sweden?
- Which are the leading retailers in Appliances and Electronics Specialists in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Sweden - Category analysis
KEY DATA FINDINGS
Appliances and electronics specialists continue to see declining sales
Elgiganten maintains lead thanks to strong reputation
Omnichannel strategies are especially important for appliances and electronics
Competition from online players will continue
Price comparison websites will push the online channel even further
High-tech products and sustainability trends are other key factors
Retail in Sweden - Industry Overview
Retail in 2024: The big picture
Retail e-commerce returns to stronger sales after its previous slump
Polarisation between premium and budget options
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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