PROSPECTS AND OPPORTUNITIES
A path to recovery in a dynamic climate
Appliances and electronics specialists is set on a course for gradual recovery during the forecast period, in line with the broader improvement of Vietnam’s economy. This upward trajectory will, however, be tempered by robust competition, particularly from online channels that continue to flourish.
Online sales to keep on gaining ground
The proportion of online sales generated by the appliances and electronics specialists channel is expected to climb over the forecast period, boosted by the ongoing popularity of e-commerce. Established retailers are honing their presence on platforms such as Shopee, Lazada, and Tiki, in addition to maintaining or expanding their store-based networks.
Rising competition in an evolving market
Competition will intensify in the forecast period, as both established players and newcomers vie for market share in an environment shaped by changing consumer expectations. Players like FPT and Digiworld are already mapping out plans to expand their product ranges to boost sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Vietnam?
- Which are the leading retailers in Appliances and Electronics Specialists in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Vietnam - Category analysis
KEY DATA FINDINGS
A modest rebound for appliances and electronics specialists
Mobile World JSC continues its consolidation
FPT moves into consumer appliances and Nguyenkim focuses on store innovation
A path to recovery in a dynamic climate
Online sales to keep on gaining ground
Rising competition in an evolving market
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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