PROSPECTS AND OPPORTUNITIES
A challenging period ahead for appliances and electronics specialists
As Swiss people tend to be economical, thoughtful and environmentally conscious in their purchases, demand for appliances and electronics will likely remain restrained over the next few years with the replacement cycle having been reset in many cases in 2023. Besides which, e-commerce retailers typically offer similar product assortments to offline retailers while making use of special discount campaigns (eg cyber weeks) to boost sales.
New advances in technology could present opportunities for traditional retailers
Despite these challenges, people might still be encouraged to purchase new appliances and electronics if they feature significant technological advancements like AI technology. This could be key in convincing consumers to upgrade and to spend more money at appliances and electronics specialists.
Trained sales advice and an omnichannel approach could be key
Customers, especially younger generations, are becoming increasingly knowledgeable about the products they buy due to the online research that they conduct. This helps them to make informed decisions with the help of, for example, AI chatbots and personalised algorithmic recommendations that help compare products.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Switzerland?
- Which are the leading retailers in Appliances and Electronics Specialists in Switzerland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Switzerland - Category analysis
KEY DATA FINDINGS
Appliances and electronics specialists fail to replicate the positive performance seen in 2023
Coop dominates but Media Markt making big strides with one eye on the future
Coop consolidates its brand portfolio
A challenging period ahead for appliances and electronics specialists
New advances in technology could present opportunities for traditional retailers
Trained sales advice and an omnichannel approach could be key
Retail in Switzerland - Industry Overview
Retail in 2024: The big picture
Retailers focus on making improvements to increase their appeal
Migros and Coop remain on top
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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