PROSPECTS AND OPPORTUNITIES
A more positive outlook anticipated for electronics and appliances specialists over the forecast period
Appliances and electronics specialists are expected to return to slightly stronger positive value growth over the forecast period, in line with consumers’ recovering spending power and the end of product lifecycles, thus heralding the need for replacements. There will be a strong emphasis on increased investment in omnichannel strategies, alongside technological solutions aimed at enhancing customer satisfaction and engagement during the shopping experience.
A dynamic competitive environment will continue
Whilst the strength of Worten’s lead will keep the player in the top spot, a dynamic competitive environment will continue amongst the other players in the category. This will include outlet expansions and more aggressive marketing and discounting strategies, alongside a focus on the omnichannel offer.
Personalised customer experience, added valued services, and in-store enhancements will boost sales
While the future is expected to bring increasing competition from retail e-commerce, we also expect ongoing developments in store-based experiences, with retailers focussing on technology, sustainability, and services to differentiate themselves and enhance the customer experience. The growingly integration of AI will allow retailers to enhance customer service through online chatbots, virtual assistance, and in-store technology that helps customers make more informed purchasing decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Portugal?
- Which are the leading retailers in Appliances and Electronics Specialists in Portugal?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Portugal - Category analysis
KEY DATA FINDINGS
Appliances and electronics specialists manage only marginal value sales
Worten maintains its leading position
Independent and smaller players struggle
A more positive outlook anticipated for electronics and appliances specialists over the forecast period
A dynamic competitive environment will continue
Personalised customer experience, added valued services, and in-store enhancements will boost sales
Retail in Portugal - Industry Overview
Retail in 2024: The big picture
Technological trends
Changing consumer behavior and sustainability
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back to School
Easter
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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