PROSPECTS AND OPPORTUNITIES
Direct-to-consumer exclusive stores might elevate the brand experience beyond traditional retail
In the forecast period, appliances and electronics specialists in India is expected to see a similar performance to 2024, with a low positive CAGR in terms of outlet numbers, and a dynamic current value CAGR, just making it into the double digits. With increasing disposable incomes, consumers in tier-2 and tier-3 cities are increasingly buying or upgrading electronics and appliances.
Rental options will attract young customers seeking flexibility without commitment
LG Electronics India’s initiative to roll out appliance rental services in its stores aligns with the growing consumer preference for flexibility. There has been a surge in the rental market, driven by urban Millennials and Gen Z consumers who prioritise convenience and affordability.
Premiumisation strategy will target environmentally-conscious consumers with smart, efficient technologies and drive value growth
A rising number of Indian consumers are increasingly willing to invest in premium, feature-rich appliances, especially those with energy-efficient technologies, driven by rising disposable incomes and growing environmental-consciousness. Government initiatives such as the Production-Linked Incentive (PLI) scheme are incentivising manufacturers to develop energy-efficient, innovative products.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in India?
- Which are the leading retailers in Appliances and Electronics Specialists in India?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in India - Category analysis
KEY DATA FINDINGS
Heatwave-driven growth accelerates demand for energy-efficient cooling solutions
Affordability and after-sales service drive customers to appliances and electronics specialists
Circular economy initiatives are attracting customers and transforming e-waste
Direct-to-consumer exclusive stores might elevate the brand experience beyond traditional retail
Rental options will attract young customers seeking flexibility without commitment
Premiumisation strategy will target environmentally-conscious consumers with smart, efficient technologies and drive value growth
Retail in India - Industry Overview
Retail in 2024: The big picture
Price, and level of involvement in the buying process are leading parameters when choosing a retail channel
Evolving consumer preferences make an omnichannel presence imperative to drive strong demand
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Diwali season
End of season sale
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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