PROSPECTS AND OPPORTUNITIES
Continual sales decline due to further growth for appliances and electronics e-commerce
Over the forecast period, value sales of appliances and electronics specialists are expected to continue declining, driven by slow economic recovery. Once the local economy has rebounded, some consumers are likely to return to specialist stores to invest in big-ticket items.
Innovations in delivery will shape market dynamics
With online purchases becoming increasingly popular in Germany, the aspect of delivery gains greater importance, even more so for consumers who are unable to choose a click-and-collect option because they live far away from the nearest store, do not have adequate transport, or are challenged by mobility issues. This is especially relevant for Germany, where the ageing population is set to continue growing in the coming years.
Right to Repair will increase importance of repair services in appliances and electronics specialists
In June 2024, new EU guidelines on the Right to Repair came into effect, and are required to be implemented by all members of the EU by the end of July 2026. Right to Repair serves the purpose of facilitating the repair of products, so if a product develops a fault, customers do not have to choose to replace it with a new item if a repair is not possible or costs too much.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Germany?
- Which are the leading retailers in Appliances and Electronics Specialists in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Germany - Category analysis
KEY DATA FINDINGS
E-commerce growth drives decline of store sales and function shift of outlets
Media-Saturn-Holding GmbH strengthens leadership, with low number of smaller brands growing
Brand success heavily depends on in-store consumer experience
Continual sales decline due to further growth for appliances and electronics e-commerce
Innovations in delivery will shape market dynamics
Right to Repair will increase importance of repair services in appliances and electronics specialists
Retail in Germany - Industry Overview
Retail in 2024: The big picture
Similar growth rates for discounters and supermarkets, while interest in organic food and drinks continues to rise
Enhancing retail success through omnichannel integration
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Summer Sales
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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