PROSPECTS AND OPPORTUNITIES
Digitalisation and urbanisation should support the growth of appliances and electronics specialists but challenges remain
Weak consumer sentiment is expected to limit the overall growth of appliances and electronics specialists over the forecast period. The high penetration of key categories of appliances and electronics among Thai households could also continue to hinder the overall performance of the category over the forecast period.
Retail e-commerce likely to present challenges and opportunities for appliances and electronics specialists
The expansion into retail e-commerce by leading appliances and electronics specialists is expected to intensify over the forecast period and should back up to their efforts to better respond to the evolving needs of their customers nationwide. Players will likely increasingly look to seamlessly blend their offline and online offerings to provide the best service to their customers.
Sustainability claims likely to be a key selling point for retailers and brands
It is likely that appliances and electronics specialists will look to be active in providing a dynamic product range with a wide variety of local and international brands in order to provide more choice and to serve the needs and preferences of their customers. Apart from focusing on price, discounts, and product quality (and functionality), it is likely that consumers will also pay increasing attention to products with eco-friendly claims.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Thailand?
- Which are the leading retailers in Appliances and Electronics Specialists in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Thailand - Category analysis
KEY DATA FINDINGS
Product specific trends and economic factors shaping the performance of appliances and electronics specialists
Appliances and electronics specialists make heavy use of discounts and promotions to attract shoppers
Traditional and independent retailers still significant in the channel but face increasingly stiff competition
Digitalisation and urbanisation should support the growth of appliances and electronics specialists but challenges remain
Retail e-commerce likely to present challenges and opportunities for appliances and electronics specialists
Sustainability claims likely to be a key selling point for retailers and brands
Retail in Thailand - Industry Overview
Retail in 2024: The big picture
Potential for further growth in Retail E-Commerce
Soft power influencing and shaping the Thai retail landscape
Positive and promising outlook for Retail in Thailand over the forecast period
Informal retail
Opening hours for physical retail
Seasonality
Payday shopping
Mid-year and year-end sales
Black-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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