PROSPECTS AND OPPORTUNITIES
Leading players set to retain strength
The appliances and electronics sector in Greece is expected to continue growing. The competitive landscape is unlikely to change dramatically since it is very difficult for small players to compete with the likes of Plaisio, Public and Kotsovolos.
Increasing focus on sustainability
As awareness of environmental issues increases, Greek consumers are set to look for appliances that are more efficient in their use of energy and more eco-friendly. Retailers will try to meet consumer needs and offer a wider range of products that use less power and less water, as well as reducing waste.
Enduring role for physical stores despite rise of e-commerce
Online sales will continue to rise over the forecast period. Though the offline channel remains important, e-commerce is becoming increasingly popular, particularly amongst younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Greece?
- Which are the leading retailers in Appliances and Electronics Specialists in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Greece - Category analysis
KEY DATA FINDINGS
Major players competing in channel
Technology players moving into appliances
Public aims to build consumer trust with Lowest Price Guarantee
Leading players set to retain strength
Increasing focus on sustainability
Enduring role for physical stores despite rise of e-commerce
Retail in Greece - Industry Overview
Retail in 2024: The big picture
Retail in 2024: The big picture
Consolidation via acquisition
Expansion of convenience stores
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
St Valentine’s Day
Mother’s Day
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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