Smart home technology is steadily gaining popularity in Taiwan, with consumers increasingly prioritising products that can be controlled via mobile devices. This convenience appeals particularly to tech enthusiasts and those seeking streamlined living solutions, making mobile functionality a key factor in their purchasing decisions.
Consumers are increasingly prioritising aesthetics alongside functionality when choosing home appliances, reflecting a shift in expectations. Rather than sticking to well-established brands, many shoppers are now willing to explore lesser-known or white label brands that offer stylish designs and unique colour options.
Livestreaming events are set to continue as a key strategy over the forecast period, not just in relation to KOLs and influencers, but also seen directly from retailers themselves. For example, as seen with previous efforts from E-Life Mall, which capitalised on the rising popularity of the 618 Shopping Festival in 2023 by partnering with Taiwan's largest livestreaming platform provider, Jambolive.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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