PROSPECTS AND OPPORTUNITIES
The rise of smart home technology in Taiwan presents a trend towards convenience and control
Smart home technology is steadily gaining popularity in Taiwan, with consumers increasingly prioritising products that can be controlled via mobile devices. This convenience appeals particularly to tech enthusiasts and those seeking streamlined living solutions, making mobile functionality a key factor in their purchasing decisions.
Design-driven choices – the rising importance of aesthetics in home appliances
Consumers are increasingly prioritising aesthetics alongside functionality when choosing home appliances, reflecting a shift in expectations. Rather than sticking to well-established brands, many shoppers are now willing to explore lesser-known or white label brands that offer stylish designs and unique colour options.
Livestreaming will continue to be a key strategy
Livestreaming events are set to continue as a key strategy over the forecast period, not just in relation to KOLs and influencers, but also seen directly from retailers themselves. For example, as seen with previous efforts from E-Life Mall, which capitalised on the rising popularity of the 618 Shopping Festival in 2023 by partnering with Taiwan's largest livestreaming platform provider, Jambolive.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Taiwan?
- Which are the leading retailers in Appliances and Electronics Specialists in Taiwan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Taiwan - Category analysis
KEY DATA FINDINGS
The evolution of electronics retail in Taiwan, with online and offline competition
The rise of KOL group buying for white label home appliances
A growing market for second-hand electronics in Taiwan
The rise of smart home technology in Taiwan presents a trend towards convenience and control
Design-driven choices – the rising importance of aesthetics in home appliances
Livestreaming will continue to be a key strategy
Retail in Taiwan - Industry Overview
Retail in 2024: The big picture
Competitive landscape in Taiwan: Key players and trends
Innovative business models in retail strengthen brand competitiveness
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Lunar New Year
End of Year Cleaning
Double 11 Shopping Day
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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