PROSPECTS AND OPPORTUNITIES
More summers with intense heat predicted, which should keep sales of fans and air conditioners high
Appliances and electronics specialists in Brazil is set to maintain slow and stable current value growth in the forecast period, along with minimal growth in outlet numbers. Brazil has been witnessing the effects of climate change within the country, with droughts in the north, and intense rains with hurricanes in the south of the country, such as those that occurred in greater Porto Alegre, RS in April and May 2024.
Tax reform could have a negative impact on sales of major appliances and televisions in the coming years
There is heated debate in the Chamber of Deputies about the regulations that will govern the tax reform approved in 2023, and which will come into effect in 2026. Retailers predict that the trade and services sector will have a very high tax burden, making products more expensive in the case of trade and services in general and, specifically, for installation services provided by retailers themselves.
With the prospect of inflation being controlled within the target, and employment growth, rising sales are expected over the forecast period
In 2024, the unemployment rate fell, but it has not yet reached the level desired by the Federal Government, which was unable to provide a greater contribution of budgetary resources to the PAC (Growth Acceleration Program) to be injected into large infrastructure projects in the country. It is worth mentioning that many resources from the Federal Government, with the approval of the Chamber of Federal Deputies, were allocated to the electoral campaigns of all Brazilian municipalities that took place in October.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Brazil?
- Which are the leading retailers in Appliances and Electronics Specialists in Brazil?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Brazil - Category analysis
KEY DATA FINDINGS
Interest rates and unemployment versus inflation in 2024
The two leaders see different performances
Climate change influences Brazilians’ purchases
More summers with intense heat predicted, which should keep sales of fans and air conditioners high
Tax reform could have a negative impact on sales of major appliances and televisions in the coming years
With the prospect of inflation being controlled within the target, and employment growth, rising sales are expected over the forecast period
Retail in Brazil - Industry Overview
Retail in 2024: The big picture
Mergers and acquisitions by strong companies impact retailing in 2024
Warehouse clubs increase their revenue
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Carnival
Consumer Day
Mother’s Day
Father’s Day
Client Day
Children’s Day
Black Friday and Cyber Monday
Christmas
Summer
Back to school
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!