PROSPECTS AND OPPORTUNITIES
Smartphones to remain key, while retailers focus on outlet expansion
Appliances and electronics specialists is expected to see further value growth over the forecast period. Sales of electronic products, especially smartphones, will still be the biggest contributor to growth.
Appliances and electronics specialists to benefit from sticky consumer habits
The appliances and electronics specialists channel is experiencing some setbacks due to the strong competition coming from online, including e-commerce platforms. However, there are certain products that consumers still prefer to purchase in physical stores, so that they see physical outlets as indispensable.
Feature innovations to encourage consumers to upgrade their electronic products, while shopping festivals and roadshows to boost value sales
Weak purchasing power, which is not expected to recover in the early part of the forecast period, could be a major obstacle to the growth of appliances and electronics specialists. To overcome this, players in this category will focus on product innovation, especially in terms of features, to encourage consumers to continue upgrading the electronic products that they own.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Indonesia?
- Which are the leading retailers in Appliances and Electronics Specialists in Indonesia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Indonesia - Category analysis
KEY DATA FINDINGS
Another year of growth, with value sales from smartphones the biggest contributor
Outstanding performance by Erajaya Swasembada Tbk PT
Massive cut price promotions in response to weakening consumer purchasing power
Smartphones to remain key, while retailers focus on outlet expansion
Appliances and electronics specialists to benefit from sticky consumer habits
Feature innovations to encourage consumers to upgrade their electronic products, while shopping festivals and roadshows to boost value sales
Retail in Indonesia - Industry Overview
Retail in 2024: Resilient growth amidst a challenging operating environment
Outlet numbers stagnate in Indonesian retail
Different strategies offered by grocery retailers and non-grocery retailers
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Eid al-Fitr/Lebaran
School holidays
Harbolnas (national online shopping day)
Christmas
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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