PROSPECTS AND OPPORTUNITIES
Digital natives and rising living standards to boost channel growth
Appliance and electronics specialist retailers are poised for further growth as rising living standards and urbanisation fuel demand for home technologies once viewed as discretionary. Products such as microwaves, air conditioners and connected devices are becoming increasingly desirable across middle-income households.
Flexible payment models to reduce seasonality and boost access
Historically, demand for appliances and electronics in Morocco has been shaped by seasonal peaks during periods such as Ramadan, Aïd-El-Kébir, and summer holidays. These fluctuations place pressure on inventory management and margins, often necessitating promotional discounts.
Second-hand product ranges to meet affordability and sustainability demands
The market for second-hand electronics and appliances is expected to expand significantly as consumers increasingly seek cost-effective and eco-conscious alternatives. Chained retailers are leading the way by offering curated selections of used goods backed by warranties and reliable after-sales support.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Morocco?
- Which are the leading retailers in Appliances and Electronics Specialists in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Morocco - Category analysis
KEY DATA FINDINGS
Channel growth supported by tech adoption and affordability
Electroplanet consolidates leadership with innovation and after-sales services
LG launches local e-commerce to deepen brand presence
Digital natives and rising living standards to boost channel growth
Flexible payment models to reduce seasonality and boost access
Second-hand product ranges to meet affordability and sustainability demands
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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