PROSPECTS AND OPPORTUNITIES
Companies will continue to focus on digitalisation to compete successfully
Leading electronics retailer Elkjøp has focused on enhancing its online presence and customer engagement through social media marketing. By leveraging platforms like Instagram and TikTok, Elkjøp showcases trendy products and offers promotions that resonate with younger audiences.
Appliances and electronic specialists will target younger consumers
Appliances and electronic specialists will target younger consumers through innovative products and smart home technologies. With the gaming industry booming in Norway, consoles like the PlayStation 5 and Xbox Series X are highly sought after.
Competition from affordable e-commerce will become stronger
Although not a traditional retailer in this category, Temu's rapid rise has pressured local retailers like Elkjøp and Power to rethink their strategies. Temu has quickly established itself as a strong competitor in Norway, reporting over 600% growth in active users within its first year, with thousands of daily transactions, particularly in categories such as electronics and home goods.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Norway?
- Which are the leading retailers in Appliances and Electronics Specialists in Norway?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Norway - Category analysis
KEY DATA FINDINGS
Cost-of-living crisis dampens category sales
Elkjøp retains clear leadership position
Netonnet Norge secures boost in retail value share
Companies will continue to focus on digitalisation to compete successfully
Appliances and electronic specialists will target younger consumers
Competition from affordable e-commerce will become stronger
Retail in Norway - Industry Overview
Retail in 2024: The big picture
The shift to online shopping regains momentum
Consumers still economise on non-essentials goods
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
New Year
Back to School
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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