PROSPECTS AND OPPORTUNITIES
Outlet numbers will continue declining as sales migrate to online platforms
Appliances and electronics specialists is predicted to see current value sales increase steadily throughout the forecast period. Together with a more stable inflationary environment and the further recovery of purchasing power among consumers, frequent new launches and the fast pace of technological innovation in appliances and electronics categories should help to boost overall demand in the channel.
BNPL facilities set to become more widely available
Store-based appliances and electronics specialists will continue to update their financing options over the forecast period in an effort to bolster trade and mitigate the threat from e-commerce platforms. With the recent spike in inflation having now largely receded, the development of more competitive offers should be aided by further reductions in interest rates.
More players expected to develop trade-in programmes
Strong demand for second-hand and refurbished items is likely to constrain current value growth potential for appliances and electronics specialists over the forecast period. This trend has gained momentum in recent years due to the steep rise in the cost of living, and it will continue to be reinforced by increasing concerns about environmental issues among Hungarians, particularly younger demographics.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Hungary?
- Which are the leading retailers in Appliances and Electronics Specialists in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Hungary - Category analysis
KEY DATA FINDINGS
Enduring budget-consciousness limits uptick in current value sales growth
eMAG closes most of its physical stores to focus on online sales
Threat from e-commerce intensifies with arrival of Temu
Outlet numbers will continue declining as sales migrate to online platforms
BNPL facilities set to become more widely available
More players expected to develop trade-in programmes
Retail in Hungary - Industry Overview
Retail in 2024: The big picture
Special retail tax continues to take a toll on large multinational chains
Sustainability concerns remain influential as new deposit return scheme is launched
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Christmas
Back-to-school
DISCLAIMER
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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