COMPETITIVE LANDSCAPE
Universal Bank AT remains leading issuer
Universal Bank AT was the leading issuer of credit cards in Ukraine in 2024, having expanded its ecosystem with new products, services, and business solutions. A major milestone for the bank was the transition from Mastercard to Visa, along with the launch of monoKEP, a digital signature service made available to all clients, simplifying secure transactions and document signing.
Mastercard focuses on social responsibility initiatives
In terms of operators, Mastercard actively expanded its presence in Ukraine between 2024 and 2025 by introducing innovative solutions, broadening partnerships, and launching social initiatives. The company promoted cashless and contactless financial tools, with research indicating that a majority of Ukrainians used smartphones or NFC-enabled devices for payments, while a significant share relied solely on digital cards.
PUMB and Visa drive digital innovation and credit flexibility
PUMB AT was the most dynamic issuer of credit cards in Ukraine in 2024. The player continues to strengthen its product portfolio while advancing its broader digital transformation.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Ukraine?
- What are the major trends key to understanding Credit Card Transactions in Ukraine?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Ukraine - Category analysis
Credit Cards in Ukraine - Company Profile
KEY DATA FINDINGS
Credit cards show resilience despite economic pressures
Credit card volumes continue to expand amid economic uncertainty
Transactions increase despite monetary tightening
Credit card demand will remain resilient amid economic uncertainty
Continued fight against fraud
Large players will drive growth in fintech
Universal Bank AT remains leading issuer
Mastercard focuses on social responsibility initiatives
PUMB and Visa drive digital innovation and credit flexibility
Debit Cards in Ukraine - Category analysis
Debit Cards in Ukraine - Company Profile
KEY DATA FINDINGS
Debit cards gain momentum
POS-terminal expansion drives debit card usage
Mobile wallets gain traction
Digitalisation to drive future growth
Open Banking and SEPA integration to enhance functionality
Diia.Card will consolidate government payments and expands debit card usage
Privat Bank is largest and most dynamic issuer
Mastercard and PROSTIR drive innovation and inclusion
Pre-Paid Cards in Ukraine - Category analysis
Pre-Paid Cards in Ukraine - Company Profile
KEY DATA FINDINGS
Pre-paid cards grow on back of cashless transport payment systems
Closed loop cards continue to dominate
Closed loop pre-paid card transactions rise amid growing number of cashless transport payments
Investments in digital public transport payment systems will support future growth
LeoKart to accelerates cashless public transport in Lviv
Pre-paid cards will face competition from other forms of cashless payments, such as debit cards
GiOTS KP remains clear leader of closed loop pre-paid cards
Smaller issuers lead growth
Financial Cards and Payments in Ukraine - Industry Overview
Financial card industry expands amid digitalisation and regulatory reform
KEY DATA FINDINGS
Financial cards in circulation continues to grow, supported by expanding digital payment infrastructure
Credit cards grow in popularity for everyday spending
Regulatory changes strengthen card usage and flexibility
Open Banking and cross-border integration to boost card utility
Digital banking platforms to shape card access
Domestic fintech companies to drive up credit usage
PrivatBank remains dominant issuer
Mastercard retains largest payment network
Universal Bank is most dynamic issuer
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Credit Card Transactions research and analysis database.
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