Sweden a candidate to become world’s first cashless society
Sweden is widely seen as amongst the candidates to become the world’s first cashless society, despite locals’ concerns about the prospect of losing cash entirely. On the one hand, this is supporting growth in financial card transactions. However, on the other, the number of cards in circulation is declining, partly as a result of less prominent card types losing out to the ongoing shift towards debit cards and partly as a result of the expansion of alternative payment methods, including mobile apps and BNPL.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Sweden?
- What are the major trends key to understanding Financial Cards and Payments in Sweden?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Sweden - Industry Overview
Sweden a candidate to become world’s first cashless society
KEY DATA FINDINGS
Ongoing shift towards debit cards
Scepticism about move toward cashless society
Growing use of cards stored in apps
Focus on development of mobile solutions
Swish providing challenge for cards
Future of BNPL remains to be seen
Four banks dominate
Small banks see strong growth
COUNTRY REPORTS DISCLAIMER
Charge Cards in Sweden - Category analysis
KEY DATA FINDINGS
Struggling to compete with other commercial payment cards
Charge cards solely reliant on commercial segment
Charge cards underperform
Continuing to struggle to compete with commercial debit cards and credit cards
Charge cards to remain important in commercial segment
Cards play small role in commercial transactions
American Express leads, but sees share decline
Credit Cards in Sweden - Category analysis
KEY DATA FINDINGS
Credit card usage rising amongst loyal customers
Shift towards debit cards
Usage rising while numbers fall
Ongoing rise in number of transactions
Online transactions continue to grow despite concerns
Credit card operators make little difference in consumers’ choice of bank
High levels of merchant acceptance mean consumers show little differentiation between Mastercard and Visa
Little movement amongst issuers
Debit Cards in Sweden - Category analysis
KEY DATA FINDINGS
Growth despite large banked population and limited use of cash
Debit cards prominent amid low level of cash usage
Many mobile apps use debit cards
Further growth anticipated
Increasing use frequency
Continuing development of apps
Most leading banks offer Mastercard
Consumers looking for alternatives to the major banks
Pre-Paid Cards in Sweden - Category analysis
KEY DATA FINDINGS
Public transport payments move to apps and debit cards
Shift in public transport payment methods hits pre-paid cards
Decline in transactions
Ongoing decline due to developments in public transport payments
Merchant issued gift cards gaining in significance
Large banked population limits demand
Major transportation card issuer leads
Swedish employees expect benefits
Store Cards in Sweden - Category analysis
KEY DATA FINDINGS
Consumers moving away from store cards
Store cards seen as old fashioned
Long-term trend of declining significance
Further decline in card numbers and transactions
Ongoing shift to other payment methods
Threat from BNPL
Declining investment in store cards
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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