Emerging Brands Disrupt Consumer Electronics: Lessons from India for Other Emerging Markets
30 Aug 24New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.
Loo Wee Teck
Affordable PET Bottles Turbocharge Energy Drinks in India
15 Jul 24Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
Amulya Pandit
Indian Manufacturers Spice Up the Gin Market
5 Mar 24Craft gin continues to gain prominence among younger consumers in India. Historically, a perceived lack of high-quality domestically-produced gin has hindered its consumption, as imported alternatives tend to be expensive. Recognising a gap in the market, several local entrepreneurs launched their own, home-grown craft gin brands, which were made primarily from indigenous botanicals.
Amulya Pandit
Democratisation of Energy Drinks in India
7 Nov 23Historically, energy drinks were considered a luxury category in India. Until Pepsi changed the game with the introduction of the affordably priced, Sting. Following suit, other companies like Coca-Cola are now adopting similar approaches.As a result, what was once considered a premium product category is now becoming accessible to the masses.
Amulya Pandit
Top Three Ways Indian Households are Unique
11 Sep 23Global households are evolving in a fast-paced world with shifting demographics and changing political, social, economic, and technological situation. India remains one of the biggest consumer markets, though it has major differences when compared to global households. This snapshot aims to briefly highlight those differences over 2023-2040.
Euromonitor International
Winning Online in India's Dynamic Chocolate Confectionery Market
31 Aug 23Chocolate confectionery in India is rapidly growing and even more so online as consumers opt for online delivery amid increasingly hectic lifestyles. Examining leading brands' SKU pricing and promotional strategies provides insight into how brands are winning online in the dynamic category as well as how consumers are reacting to changes in the market.
Jared Conway
Increasing Cost of Living in India: Impact on Consumers and Businesses
4 Nov 22In this article we take a look at the impact of the cost-of-living crisis caused by the increasing prices of essential products in India, and how consumers are reacting and adapting to the situation.
Euromonitor International
How Affordability is Driving Uptake of Electric Toothbrushes in India
13 Jun 22Demand for electric toothbrushes is rising in India, with consumers increasingly embracing electric toothbrushes due to their improving affordability and better functionality.
Abhay Prakash Singh
Top Three Food Trends Shaping Demand in Indian Cities
4 Mar 22India cities are the new demand hotspots once again for food and their brand owners. The heightened interest in self-care and increased incidence of home cooking has brought a lot of attention to food. It is a must now for companies to reassess and reformulate their product and channel strategies to remain competitive.
Euromonitor International
Unlocking Growth in the Fast-Changing Tier II Cities in India
17 Dec 21Tier II cities are the next hotbeds of growth for food manufacturers, especially over the next 5 to 10 year period. The increased penetration of e-grocery companies and consumers’ changing attitudes towards health in tier II cities is burring lines between tier I and II cities in terms of product adoption. Tier II consumers’ increased exposure to premium food and healthier ingredients have made these markets lucrative for health focused companies to enter.
Euromonitor International
Indspirit India 2021
New Delhi, India 17 December 2021 03:30 UTCNDSPIRIT 2021 is a trade event aimed towards bringing the doyens of the spirits, beer, and wine to network with the trade, international companies, top duty-free executives; discuss issues of this emerging market, and share knowledge with the trade.
Amulya Pandit
India to Generate an Additional INR 7 Trillion E-Commerce Sales by 2025
23 Sep 21India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment.
Euromonitor International
Top Trends Influencing India’s FMCG Industries in 2021
23 Sep 21India has been one of the worst affected countries by the pandemic and is expected to be hit by a damaging third wave by the end of 2021. This white paper focuses on how COVID-19 has impacted India's consumer-driven industries while offering solutions around how companies can embrace new trends and maintain customer loyalty.
Euromonitor International
Indian Rural Consumers: Why it Makes Sense to Target the World’s Largest Rural Market
28 Jul 21India is home to the world’s largest rural population, with 878 million rural dwellers accounting for 65% of the country’s population in 2020. Despite urbanisation, over half (53.6%) of India’s population - some 835 million people - will still be…
An Hodgson
Euromonitor International
The Rise and Future of Korean Food in India
30 Jun 21In 2020, COVID-19 led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave the time and opportunity to the Indian consumers to deep dive into the Korean culture through K-Dramas and K-Pop and experience it…
Euromonitor International
Coronavirus: How Digitalisation, Localisation and Reverse Migration are Shaping FMCG in India, One Year On
29 Apr 21One year on from the onset of the Coronavirus (COVID-19) pandemic in March 2020, India is in the throes of a devastating second wave, now the country with the second-highest number of cases, with a record-high number of infections and complete or…
Vishnu Vardhan
COVID-19 Accelerating Demand for E-Commerce and Immunity Boosting Ingredients in India
15 Jan 21Alcoholic Drinks was one of the few industries in India not disrupted by e-commerce, but COVID-19 has accelerated the growth of ecommerce in this sector. Similarly, COVID-19 is increasing the demand for immunity boosting ingredients in food products,…
Euromonitor International