Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

COVID-19 Accelerating Demand for E-Commerce and Immunity Boosting Ingredients in India

1/15/2021
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

Alcoholic Drinks was one of the few industries in India not disrupted by e-commerce, but COVID-19 has accelerated the growth of ecommerce in this sector. Similarly, COVID-19 is increasing the demand for immunity boosting ingredients in food products, and dairy companies are responding by launching milk beverages with ingredients such as tumeric and ginger. Finally, the food supply chain will likely be decreased with the introduction of the farm bill, which allows farmers to sell their produce to whoever they want and wherever they want.

 

Latest Insights

Anuga Cologne 2025

Tom Rees 29 July 2025

Top Trends in Fresh Food

Tom Rees 23 May 2025

Shop Our Reports

Soft Drinks in the Middle East and Africa

The Middle East and Africa is the fastest growing region for soft drinks, driven by urbanisation, tourism and rising demand for convenience. Energy drinks and…

View Report

Future of Functional: Wellness in a Can

Beverages are no longer just about refreshment and hydration - they’re about sleep, focus, gut health and beauty, delivered in cans and sold via algorithms.…

View Report

The World Market for Alcoholic Drinks

Anaemic and subdued top line performance, a perfect storm of cyclical yet sustained macroeconomic pressures and a backdrop of structural lifestyle shifts –…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More