COMPETITIVE LANDSCAPE
Core incumbent brands maintain their lead through kitchen-centric strategies
Large cooking appliances in China is moderately concentrated, with the top four manufacturers accounting for half of overall retail volume sales in 2025. In this year, Hangzhou Robam Industrial Group Co Ltd led with a 17% retail volume share, followed by Ningbo Fotile Kitchenware Co Ltd with 15%.
Players in range cookers struggle, while those offering smart products fare better
Smaller players, such as Marssegener, Meida, and other players in range cookers, faced challenges due to the downturn in the real estate market, as range cookers are closely tied to new-build activity. The decline in range cookers was a drag on the overall growth of large cooking appliances, with a 26% decline in retail volumes in 2025, and negatively impacted the sales of all companies in this category.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in China - Category analysis
KEY DATA FINDINGS
Rising incomes and government subsidies support continued solid growth
Retail volumes rise thanks to subsidies and improving economic conditions
Haier drives premiumisation with AI-powered cooker hoods
Range cookers declines amid housing market softness
Built-in hobs will continue to lead, but decline expected as subsidies taper off
AI-driven premiumisation set to drive growth
Multifunctional and built-in products expected to see the best performances
Core incumbent brands maintain their lead through kitchen-centric strategies
Players in range cookers struggle, while those offering smart products fare better
Offline experiences drive premium sales but retail e-commerce gains traction
Advanced algorithms in ovens redefine cooking experiences
Robam’s integrated kitchen suites offer coordinated smart products
Consumer Appliances in China - Industry Overview
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's "listening marketing" revolutionises research and development through co-creation
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
Convenience and customisation drive innovative product designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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