Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
Personal accessories in the UK is characterised by polarisation, with luxury and value-driven products driving sales in 2025. Retail sales reached GBP16.2 billion, representing 4% growth from 2024, although while value sales rose, volume sales saw a marginal decline, driven by macroeconomic uncertainty and the divergence in consumer spending patterns. The median disposable income per household in the UK and the number of employed women both continued to rise in this year, supporting consumer purchasing power and value growth. Personal accessories is forecast to continue its current value growth trend, with retail sales set to increase at a 3% CAGR to GBP18.5 billion in 2030, while volume sales are also expected to return to growth. Personal accessories is attractive due to its adaptability, with certain categories, like jewellery and traditional and connected watches, remaining relatively resilient. Brands are expected to focus on sustainability and digitalisation, leveraging social commerce platforms and redefining their storytelling and messaging to engage with consumers effectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in United Kingdom?
- Which are the leading brands in Personal Accessories in United Kingdom?
- How significant is tourism in determining sales and demand for Personal Accessories in United Kingdom?
- How are COVID-19 and global recession impacting demand for Personal Accessories in United Kingdom?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in the United Kingdom
Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
Both luxury and value-driven segments drive sales
Daisy London and Shrimps collaboration thrives amid polarisation
Resale and rental impact personal accessories
Luxury and value-driven segments to drive sales in the future
Writing instruments to remain the largest category in volume terms
Sustainability, digitalisation, and Generation Z to shape personal accessories
Luxury conglomerates maintain their lead amidst market polarisation
Opportunities for new and existing players
Offline retail leads through specialist retailers
Retail e-commerce remains significant, but secondary to offline retail
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in the United Kingdom
KEY DATA FINDINGS
Bags and luggage market driven by luxurt and value polarisation
Luxury and value-driven sales drive market polarisation
Impact of tourism and low-cost travel on bags and luggage
Uniqlo drives value growth with affordable luxury
Value-conscious consumers to drive demand for accessible luxury
Sustainability as a catalyst for innovation
Digital-first strategies to become increasingly important
Emerging luxury brands challenge incumbents with quality and affordability
Polène’s London flagship aims to strengthen its position in accessible luxury
Offline retail remains dominant despite e-commerce growth
Jewellery in the United Kingdom
KEY DATA FINDINGS
Value growth continues as consumers look for accessible luxury
Despite some challenges, with positive macroeconomic indicators jewellery remains resilient
Costume jewellery drives volume sales but fine jewellery remains resilient
Brands will aim to capture Generation Z loyalty, and benefit from trade agreement
Value growth to be driven by the search for accessible luxury and branded products
Digitalisation and sustainability to shape future business strategies
Challenger brands drive share redistribution
Opportunities expected for players focused on quality, personalisation, and transparency
Offline retail sales drive sales of jewellery through specialist retailers
Retail e-commerce gains further traction in costume jewellery
Digitalisation shapes jewellery retail, as demonstrated by Swarovski’s Digital Flagship Store
Sustainable practices drive innovation and transparency
Traditional and Connected Watches in the United Kingdom
KEY DATA FINDINGS
Connected featyres and Gen Z influence boost watch market performance
Market polarisation drives value sales growth
Generation Z influence is redefining watches for a new era in the UK
Chrono24 revamp reflects shifting second-hand landscape
Consumers to drive tech integration and strong sales for connected watches
Both luxury and local brands focus on heritage and craftsmanship
Sustainability's impact on future product development
Rolex and Apple Watch maintain lead through brand strength
Jewellery and watch specialists lead offline distribution
Specialists expand footprint and luxury hubs
Generation Z drives innovation with sustainable and tech-enhanced watches
Design and price dominate value-seeking consumer choices
Writing Instruments in the United Kingdom
KEY DATA FINDINGS
Macroeconomic pressures stall volume sales of writing instruments, but values rise
Macroeconomic pressures drive volume statis, but value sales see low growth
Pens leads value sales and maintains slow growth
Market polarisation affects value growth
Consumers likely to prioritise unique features and collectible writing instruments
Pens will continue to lead, while colouring is set to drive growth
Sustainability, digital integration, and aesthetic appeal to drive business opportunities
Bic UK Ltd maintains its lead in writing instruments
Opportunities remain in writing instruments for innovative, sustainable brands
Offline retail continues to dominate, as consumers pick up products when grocery shopping
Retail e-commerce declines, as tactile experiences and immediacy preferred
Generation Z drives demand for innovative and collectible writing instruments
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
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This report originates from Passport, our Personal Accessories research and analysis database.
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