PROSPECTS AND OPPORTUNITIES
Modest value growth over forecast period
Pet products will register moderate constant value over the forecast period. The humanisation trend in pets, which sees owners treat pets as family members or children, will supports sales grow for products such as toys and clothes.
Further growth for e-commerce, though value share not as high as for dog and cat food
E-commerce will remain the fastest growing distribution channel over the forecast period. However, value share will not as high as for dog or cat food, because many purchases within pet products are one-off purchases, and consumers like to physically see such offerings before deciding.
Rising humanisation trend drives product developmeent
The growing humanisation trend will have significant influence on pet products over the forecast period. Recent examples of this growing trend include the lunch of swim suit for dogs and cats, as well as expanding ranges of shampoos and conditioners.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Bulgaria?
- Which are the leading brands in Pet Products in Bulgaria?
- How are products distributed in Pet Products in Bulgaria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Bulgaria - Category analysis
KEY DATA FINDINGS
Minimal current value growth in 2025
Healthcare brand Frontline holds on to lead
Pets shops and superstores continue to lead distrubtion
Modest value growth over forecast period
Further growth for e-commerce, though value share not as high as for dog and cat food
Rising humanisation trend drives product developmeent
Pet Care in Bulgaria - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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