PROSPECTS AND OPPORTUNITIES
Premiumisation will drive growth in pet products over the forecast period
Pet products is poised for growth, thanks to rising pet ownership and increased spending on premium and functional items that prioritise pet wellbeing. As more Belgians adopt pets, there is a notable trend towards pet humanisation, leading consumers to invest in high-quality, well-designed products.
Broadening of e-commerce landscape set to continue
Specialist pet e-commerce platforms like Zooplus and Tom & Co are expanding their offerings to include more accessories and lifestyle items, while pet shops and superstores enhance their online presence with integrated services like click-and-collect and home delivery. Global marketplaces such as Amazon and Bol.
Technology and sustainability trends will continue apace
Pet accessories are evolving with the integration of smart technology, including devices like smart collars, GPS trackers, automated feeders, and AI-driven toys aimed at enhancing pet health and engagement. These innovations are particularly appealing to tech-savvy consumers and are expected to drive current value growth over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Belgium?
- Which are the leading brands in Pet Products in Belgium?
- How are products distributed in Pet Products in Belgium?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Belgium - Category analysis
KEY DATA FINDINGS
Sustainability and owner concern drive growth in pet products in 2025
Laroy leads with success across multiple product areas
Supermarkets performance driven by good value and broad product selection
Premiumisation will drive growth in pet products over the forecast period
Broadening of e-commerce landscape set to continue
Technology and sustainability trends will continue apace
Pet Care in Belgium - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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