PROSPECTS AND OPPORTUNITIES
Cat litter to benefit from innovation and rising need
Pet products in Finland is projected to see steady growth, but a modest retail value (constant 2025 prices) CAGR over the forecast period. Growth is anticipated due to the increasing demand for non-food pet items, such as cat litter, pet healthcare, grooming products and accessories.
Convenience and broader selections to continue to drive retail e-commerce
Retail e-commerce is predicted to continue to gain traction in pet products in Finland, especially for items like cat litter, pet healthcare and accessories. While online sales are showing signs of maturity, they still present growth opportunities, driven by the consumer demand for convenience and a broader product selection.
Innovation to gain importance in pet products
Innovation is gaining momentum in pet products, particularly with regard to accessories and health-focused options. Notably, the Finnish brand PAIKKA has achieved international acclaim, winning the 2024 Global Innovation Award (GIA) for its Glow Bundle Leash and Collar, which is praised for combining safety features with modern design aesthetics.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Finland?
- Which are the leading brands in Pet Products in Finland?
- How are products distributed in Pet Products in Finland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Finland - Category analysis
KEY DATA FINDINGS
Essentiality boosts the demand for pet healthcare
Focus on pet healthcare helps Orion gain the leading position
Pet shops and superstores continue to satisfy consumers of pet products although online shopping gains traction
Cat litter to benefit from innovation and rising need
Convenience and broader selections to continue to drive retail e-commerce
Innovation to gain importance in pet products
Pet Care in Finland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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