PROSPECTS AND OPPORTUNITIES
Further growth forecast for pet products in Indonesia
Over the forecast period, pet products is expected to deliver robust value sales growth across all segments in Indonesia. Continued growth in cat adoption will drive cat litter sales, outpacing overall category expansion.
Retail e-commerce will remain stable though face increased competition, while expanding pet-friendly locations support sales in pet grooming products
Retail e-commerce is set to maintain its share, as pet shop outlets that offer grooming services without selling the products themselves leave an opening for online channels to provide a comprehensive range of grooming items. However, the sale of vitamin products online will face stiff competition from veterinary clinics, with an expanding outlet network that makes them the preferred source for over-the-counter pet healthcare products recommended by professionals.
Innovation to be driven by affordable convenience
Despite existing fragmentation, further segmenting is expected as affordable imports - particularly from China - gain traction, mirroring trends in cat food and dog food. Evo Nusa Bersaudara’s early-2025 launch of locally produced economy wet cat food exemplifies this shift, alongside its importation of multiple Chinese cat litter brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Indonesia?
- Which are the leading brands in Pet Products in Indonesia?
- How are products distributed in Pet Products in Indonesia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Indonesia - Category analysis
KEY DATA FINDINGS
Steady growth continues for pet products in 2025
Competitive landscape remains highly fragmented
Pet shops and superstores leads distribution as e-commerce continues to rise
Further growth forecast for pet products in Indonesia
Retail e-commerce will remain stable though face increased competition, while expanding pet-friendly locations support sales in pet grooming products
Innovation to be driven by affordable convenience
Pet Care in Indonesia - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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