PROSPECTS AND OPPORTUNITIES
Pet healthcare expected to lead growth in pet products
Pet products in South Korea is set to see a positive retail value CAGR at constant 2025 prices over the forecast period. Pet healthcare – particularly pet dietary supplements – is expected to lead growth.
More brands and e-commerce platforms expected to collaborate with well-known veterinarians
Veterinarians are playing an increasingly influential role in the pet care industry. As more vets actively engage in YouTube, media, and social platforms, the products they recommend often go viral, significantly impacting consumer behaviour.
Other pet products likely to remain highly fragmented
Coupang Corp maintained its lead in pet products in 2024, and with its strong lead over other players, this is expected to remain the case throughout the forecast period. Nevertheless, Coupang only accounted for a 5% value share in this year, in a highly fragmented category.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in South Korea?
- Which are the leading brands in Pet Products in South Korea?
- How are products distributed in Pet Products in South Korea?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in South Korea - Category analysis
KEY DATA FINDINGS
Pet healthcare maintains strong growth
Cat litter sees steady growth, as a daily essential
Other pet products registers low growth as these are considered non-essential
Pet healthcare expected to lead growth in pet products
More brands and e-commerce platforms expected to collaborate with well-known veterinarians
Other pet products likely to remain highly fragmented
Pet Care in South Korea - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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