PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by pet humanisation and health-focused spending
Sales of pet products in Austria are projected to rise in value terms in 2025 and throughout the forecast period. While overall growth is expected to be modest in current terms, it will be underpinned by the continued strength of the pet humanisation trend, particularly within the pet healthcare segment.
Retail e-commerce will continue to expand as a key channel for pet products
Retail e-commerce is expected to continue its growth trajectory over the coming years, solidifying its position as Austria's second most popular channel for pet product sales. This shift is being driven by the increasingly digital lifestyles of younger and future pet owners, who are already accustomed to purchasing a wide range of goods online.
Innovation and sustainability are set to shape the future of pet products in Austria
Over the forecast period, innovation is set to play a key role in the evolution of Austria's pet products, with smart devices becoming increasingly popular. Advanced technologies, such as automated cleaning systems, pet health monitoring tools, and automated feeding solutions in aquatics, will see growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Austria?
- Which are the leading brands in Pet Products in Austria?
- How are products distributed in Pet Products in Austria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Austria - Category analysis
KEY DATA FINDINGS
Pet humanisation drives growth as consumers invest in pet healthcare
Fressnapf Handels GmbH maintains its lead, boosting share for private label goods
Pet shops and superstores retains its dominance as consumers appreciate in-store services
Growth is set to be driven by pet humanisation and health-focused spending
Retail e-commerce will continue to expand as a key channel for pet products
Innovation and sustainability are set to shape the future of pet products in Austria
Pet Care in Austria - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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