Competitive Landscape
Fressnapf and Rewe Reinforce Their Lead through Private Label Expansion
Pet products in Austria exhibits a moderately concentrated structure, with a clear lead for one player. Fressnapf Handels GmbH stands out as the unequivocal leader, holding a retail value share of 38% in 2025, rising from 22% in 2021, and set to maintain this position into 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Austria?
- Which are the leading brands in Pet Products in Austria?
- How are products distributed in Pet Products in Austria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Austria - Category analysis
Key Data Insights
Austrian Pet Owners Drive Premiumisation Amid Steady Economic Growth
Austrian Pet Owners Drive Premiumisation Amid Steady Economic Growth
Cat Litter Sees Hygiene Innovation and Steady Value Growth Despite Dominance of Other Pet Products
Innovative Products and Tech Adoption Fuel Growth for Other Pet Products
Austrian Pet Owners Embrace Premium and Tech-Driven Solutions for Steady Growth
Cat Litter Maintains Leadership While Pet Healthcare Leads Growth through Wellbeing Focus
Innovation in Sustainability and Digitalisation to Reshape Product Offerings and Competition
Fressnapf and Rewe Reinforce Their Lead through Private Label Expansion
Fressnapf Contributes to the Dominance of Pet Shops and Superstores
Pet Care in Austria - Industry Overview
Premiumisation Drives Value Growth Despite Economic Headwinds
Key Data Insights
Premiumisation Drives Value Growth Despite Economic Headwinds
Dog Food Innovation Captures Consumer Interest with Functional and Fresh Options
Health and Wellness, Premiumisation and Sustainability Impact Pet Care
Pet Owners Will Prioritise Premiumisation and Health, Driving Steady Growth
Cat Food to Remain Largest in Value Terms While Dog Food Will Lead Value Growth with Fresh Innovation
Sustainability and Ai Innovation to Reshape Pet Care Business Strategies
Leading Manufacturers and Retailers Reshape Landscape through Health Focus
Fressnapf Drives Specialist Retailers to Top Position with Loyal Customers
Retail E-Commerce Continues to Grow, with Specialists Enhancing Convenience and Trust
Peturo Drives Health-Focused Innovation with Functional Products
Premium Nutrition From Smoothiedog to Support Dogs' Immune Health
Innovation and Growth Driven by Sustainability
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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