PROSPECTS AND OPPORTUNITIES
Cat litter set for strong growth but economic pressures could encourage down trading
Traditionally, Filipino pet owners primarily bought pet healthcare products like worming treatments, flea/tick treatments, and basic pet vitamins. These will continue to be the core pet products due to their perceived essential nature and ease of availability in retail channels like pet shops and supermarkets.
E-commerce set to play a bigger role in pet products
The e-commerce channel in the Philippines is expected to continue growing in importance as a distribution channel for pet healthcare, cat litter, and pet accessories over the forecast period. This is likely to be driven by growing digital adoption, the increased demand for convenience, platform development, and the changing profile of pet owners towards Millennials and Gen Z, with these generations being both tech-savvy and pet-focused.
Urban pet owners seen to be a key target for new product development and innovation
With increasing urbanisation, there has been a notable shift towards pets living indoors with their owners in the Philippines. This is particularly true in urban centres like Metro Manila, Cebu, and Davao, where vertical housing and smaller living spaces are becoming more commonplace.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Philippines?
- Which are the leading brands in Pet Products in Philippines?
- How are products distributed in Pet Products in Philippines?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in the Philippines - Category analysis
KEY DATA FINDINGS
Owners showing willingness to invest in improving the health and wellbeing of their pets
Pet healthcare brand Bay-O-Pet leads a highly fragmented competitive landscape
Supermarkets lead sales of pet products but e-commerce making gains
Cat litter set for strong growth but economic pressures could encourage down trading
E-commerce set to play a bigger role in pet products
Urban pet owners seen to be a key target for new product development and innovation
Pet Care in the Philippines - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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