PROSPECTS AND OPPORTUNITIES
Health and wellness to underpin steady market growth
Sales of pet products are forecast to rise steadily over the next five years, supported by a growing focus on pet health and wellness. Pet healthcare is expected to remain the most dynamic category over the forecast period, as owners become more proactive in addressing their pets’ nutritional deficiencies and investing in preventive treatments.
E-commerce growth shaped by category-specific dynamics
While e-commerce in pet products is expected to continue expanding, its growth will vary significantly by product category. Beauty and accessories segments are likely to lead online sales growth, driven by consumers’ enthusiasm for cross-border shopping and the availability of a broader range of aesthetic products.
Innovation fuelled by regulatory shifts and premiumisation
Innovation in New Zealand’s pet products market is expected to accelerate, particularly following regulatory changes regarding gene technologies, including gene editing. The New Zealand government has announced plans to relax regulations and facilitate the development and commercialisation of genetic technologies, aligning with global best practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in New Zealand?
- Which are the leading brands in Pet Products in New Zealand?
- How are products distributed in Pet Products in New Zealand?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in New Zealand - Category analysis
KEY DATA FINDINGS
Pet healthcare drives value growth in a maturing market
Masterpet maintains leadership across multiple segments
Distribution shifts towards specialisation and e-commerce expansion
Health and wellness to underpin steady market growth
E-commerce growth shaped by category-specific dynamics
Innovation fuelled by regulatory shifts and premiumisation
Pet Care in New Zealand - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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