PROSPECTS AND OPPORTUNITIES
Increasing attention to physical and emotional wellbeing to support demand
Pet products is expected to see significant value growth in Vietnam over the forecast period, The category’s expansion will primarily be supported by deepening penetration, driven in part by the further development of the pet humanisation trend. As well as attending to essentials such as shelter and food, younger consumers, in particular, will be increasingly concerned with optimising their pets’ physical and emotional wellbeing.
Development of distribution will be key
The expansion of distribution networks will be key to future developments in pet products. The category is fragmented, with low levels of brand loyalty, and is not yet fully structured due to still being in a relatively nascent stage.
Room for innovation
During the forecast period, players are expected to develop new products with specific functional benefits, such as products designed to enhance the functioning of pets’ immune systems. Such innovation will look to tap into the fact that pet owners are becoming more knowledgeable about their pets’ health and are tending to require more specific functional benefits and products that are backed by scientific evidence.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Vietnam?
- Which are the leading brands in Pet Products in Vietnam?
- How are products distributed in Pet Products in Vietnam?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Vietnam - Category analysis
KEY DATA FINDINGS
Performance tied to pet humanisation trends and economic conditions
Leader’s strength founded on other pet products
Independent pet shops lead, but e-commerce growing in importance
Increasing attention to physical and emotional wellbeing to support demand
Development of distribution will be key
Room for innovation
Pet Care in Vietnam - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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