PROSPECTS AND OPPORTUNITIES
A positive trajectory expected for pet products, largely driven by the popularity of cats
Sales of pet products will maintain a positive trajectory over the forecast period, seeing rising value growth over the coming years. All categories will see a positive performance, albeit with other pet products likely to see the slowest growth due to the less-essential nature of this category when compared to cat litter and pet healthcare.
E-commerce may fare better for pet products due to higher-income niche consumer audience
It is possible that retail e-commerce may fare better for pet products than pet food over the forecast period. As pet products tend to be more niche to higher-income consumers, there is a lower level of price-sensitivity — although price-sensitivity still exists.
Pet healthcare remains somewhat hampered by underdevelopment
Pet healthcare remains somewhat underdeveloped in Morocco, which gives scope for further growth and also faces the challenge of low awareness. Moroccan consumers are not accustomed to purchasing pet healthcare products and dietary supplements on a regular basis, rather, they do so in case of emergency or on the advice of a vet.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Morocco?
- Which are the leading brands in Pet Products in Morocco?
- How are products distributed in Pet Products in Morocco?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Morocco - Category analysis
KEY DATA FINDINGS
Pet products sees a slight uptick in sales, with cat litter in the lead as an essential product
Beaphar maintains its lead, with Animal Planet hot on its heels
Hypermarkets and pet shops maintain strongest sales due to higher-income clientele
A positive trajectory expected for pet products, largely driven by the popularity of cats
E-commerce may fare better for pet products due to higher-income niche consumer audience
Pet healthcare remains somewhat hampered by underdevelopment
Pet Care in Morocco - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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