PROSPECTS AND OPPORTUNITIES
Health consciousness and grooming habits support steady growth
Retail value sales of pet products are expected to rise over the forecast period. Continued growth will be driven by rising awareness around preventive pet healthcare, as well as the increasing humanisation of pets.
E-commerce expands as informed shoppers seek choice and savings
E-commerce is expected to remain the most dynamic distribution channel for pet products, especially in categories such as cat litter and healthcare. As consumers become more informed about product options and pricing, online platforms provide the transparency and convenience they desire.
Innovation will underpin premiumisation in grooming and litter products
Innovation is expected to continue shaping demand in categories that were previously viewed as commoditised. Grooming products, which remain underdeveloped in Portugal, are likely to see increased interest as pet owners seek out specialised solutions for coat shine, odour control, and skin sensitivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Portugal?
- Which are the leading brands in Pet Products in Portugal?
- How are products distributed in Pet Products in Portugal?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Portugal - Category analysis
KEY DATA FINDINGS
Rising health awareness and grooming trends boost value sales
Bayer and Boehringer lead a dynamic healthcare sub-category
Supermarkets lead while e-commerce gains popularity through convenience
Health consciousness and grooming habits support steady growth
E-commerce expands as informed shoppers seek choice and savings
Innovation will underpin premiumisation in grooming and litter products
Pet Care in Portugal - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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