PROSPECTS AND OPPORTUNITIES
Multi-pet households and premium trends set to reshape pet products
Over the forecast period, pet products in Germany is predicted to record growth across the category, with other pet products set to remain the most dynamic performer, followed by cat litter and pet healthcare, respectively. This positive trend will be driven by evolving consumer behaviours, notably the ongoing pet humanisation trend and an increasing willingness to invest in innovative, high-quality products.
Apps and automation to boost convenience for pet owners
In the coming years, e-commerce sales of pet products in Germany are expected to continue growing. This trend will be driven by increasing digitalisation and the introduction of apps, such as the Eheim Digital Connect app, which allow pet owners to control their aquarium equipment via smartphone or tablet.
Pet wellness and sustainability set to inspire new product development
Pet products in the local market is expected to see the launch of new innovations that align with trends in sustainability, personalisation, and technology. For example, eco-friendly cat litter options such as those made with mussel shells are being developed to provide effective clumping and odour control while reducing environmental impact.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Germany?
- Which are the leading brands in Pet Products in Germany?
- How are products distributed in Pet Products in Germany?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Germany - Category analysis
KEY DATA FINDINGS
Healthy performance across pet products in Germany
Trixie benefits from leadership of other pet products
Zooplus and Fressnapf expand digital presence to meet demand
Multi-pet households and premium trends set to reshape pet products
Apps and automation to boost convenience for pet owners
Pet wellness and sustainability set to inspire new product development
Pet Care in Germany - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!