PROSPECTS AND OPPORTUNITIES
Social media will play an increasingly important role in marketing
The rate of growth in retail constant value sales of pet products will accelerate sharply in 2026 and be significantly higher across the forecast period as a whole than in the review period. A modest rebound in the country’s canine and feline populations will play a role in this, as will the deepening pet humanisation trend.
Digital marketing will create a more personalised online shopping experience
E-commerce will continue to grow in popularity due to its convenience, competitive pricing and wide product offer. This channel also provides detailed product information and user reviews, as well as making price comparison easier.
Innovation will focus on smart technology, sustainability and wellbeing
Innovation in pet products will mainly focus on smart technology, sustainability and pet wellbeing. Beaphar BV is advancing in pet healthcare with natural supplements and treatments.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Ireland?
- Which are the leading brands in Pet Products in Ireland?
- How are products distributed in Pet Products in Ireland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Ireland - Category analysis
KEY DATA FINDINGS
Pet products that make ownership easier are growing in popularity
Private label leads the way
E-commerce continues to lead
Social media will play an increasingly important role in marketing
Digital marketing will create a more personalised online shopping experience
Innovation will focus on smart technology, sustainability and wellbeing
Pet Care in Ireland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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