PROSPECTS AND OPPORTUNITIES
Pet healthcare leads growth as cost pressures drive demand for at-home solutions
Australia’s cost-of-living crisis is prompting a growing number of pet owners to delay veterinary visits until necessary, with the Australian Veterinary Association's report of a 10% decline in vet visitations nationally, attributed to financial constraints. As a result, pet healthcare are set to experience sustained growth over the forecast period, with predictions for it to be the most dynamic performer over the forecast period.
AI-driven care facilitates proactive and personalised pet solutions
A rising trend in pet products is the integration of artificial intelligence (AI) and smart technology to enable more proactive, personalised health management for pets. As pet owners increasingly seek tools that support early detection and real-time monitoring, AI-driven innovations are becoming central to the future of pet care.
The evolution of e-commerce
E-commerce is set to play a bigger role in the sales of pet products in Australia as technology advances and shopping habits shift. Online platforms are expanding their offerings, providing exclusive premium brands, personalised recommendations, and subscription services that ensure convenience for pet owners.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Australia?
- Which are the leading brands in Pet Products in Australia?
- How are products distributed in Pet Products in Australia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Australia - Category analysis
KEY DATA FINDINGS
Economic pressures drive growth in pet healthcare and at-home treatments
FibreCycle takes the lead with its Breeders Choice cat litter
Supermarkets maintains lead, but e-commerce surges ahead with tech-driven growth
Pet healthcare leads growth as cost pressures drive demand for at-home solutions
AI-driven care facilitates proactive and personalised pet solutions
The evolution of e-commerce
Pet Care in Australia - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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