PROSPECTS AND OPPORTUNITIES
Premiumisation, enrichment, and everyday essentials to sustain value growth
Sales of pet products in Sweden are expected to grow steadily over the forecast period, underpinned by increasing pet humanisation and sustained interest in health, hygiene, and enrichment. From cat litter and grooming tools to toys and pet wearables, owners are investing in quality, durability, and design.
E-commerce continues to shape consumer expectations and expand product access
E-commerce is poised to play a central role in the evolution of Sweden’s pet products segment, offering consumers convenience, choice, and seamless access to specialised and premium items. Online platforms are expanding rapidly to accommodate a growing number of product categories — from grooming and hygiene to toys and travel accessories — catering to different pet types and owner preferences.
Innovation blends function, style, and hygiene in pet product development
Innovation in pet products in Sweden is increasingly shaped by consumer expectations for thoughtful, well-designed, and sustainable solutions. Products are evolving beyond basic utility to offer enrichment, wellness benefits, and visual appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Sweden?
- Which are the leading brands in Pet Products in Sweden?
- How are products distributed in Pet Products in Sweden?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Sweden - Category analysis
KEY DATA FINDINGS
Pet humanisation, hygiene, and lifestyle support value growth in pet products
Dogman leads the market while Vitakraft drives dynamic growth through innovation
Pet shops lead while e-commerce accelerates with convenience and assortment
Premiumisation, enrichment, and everyday essentials to sustain value growth
E-commerce continues to shape consumer expectations and expand product access
Innovation blends function, style, and hygiene in pet product development
Pet Care in Sweden - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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