PROSPECTS AND OPPORTUNITIES
Positive outlook for pet products, driven by innovation and regulation
Sales of pet products in Italy are expected to increase steadily over the forecast period. A key driver of growth will be rising consumer awareness surrounding animal welfare.
Retail e-commerce sales will be driven by online innovation and changing consumer behaviour
The evolution of retail e-commerce in the pet products sector has accelerated significantly over the forecast period, driven by a combination of increasing digitisation, shifting consumer habits, and rising pet expenditure. Retail e-commerce is expected to maintain steady growth in the coming years, supported by improvements in the overall online shopping experience.
Customisation, technological advancements and personalisation will be the focus of innovation
Innovation will be a driving force in the growth of pet products across the forecast period as brands respond to the increasingly sophisticated demands of pet owners. Consumers are increasingly looking for products that not only serve their purpose, but are high quality, customisable, and aligned with rising standards of animal welfare.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Italy?
- Which are the leading brands in Pet Products in Italy?
- How are products distributed in Pet Products in Italy?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Italy - Category analysis
KEY DATA FINDINGS
Pet humanisation supports growth as health and wellness become key drivers of sales
Merial Italia SpA retains its lead, while private label strengthens its position through affordability
Affordable Asian e-commerce platforms are strong compeition for domestic players
Positive outlook for pet products, driven by innovation and regulation
Retail e-commerce sales will be driven by online innovation and changing consumer behaviour
Customisation, technological advancements and personalisation will be the focus of innovation
Pet Care in Italy - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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