PROSPECTS AND OPPORTUNITIES
Pet humanisation trend will ensure future growth
Sales of pet products in Norway are expected to maintain a positive trajectory over the forecast period, supported by the ongoing trend of pet humanisation. With pets increasingly regarded as family members, owners are more willing to invest in non-food items that improve their comfort, hygiene, and overall lifestyle.
E-commerce will continue to shape shopping behaviour
E-commerce is playing an increasingly important role in the development of Norway’s pet products market. As consumers become more comfortable with online shopping, they are increasingly turning to digital platforms for a broad range of non-food pet items.
Innovation to drive growth
Innovation in Norway’s pet products market is increasingly guided by three key pillars: sustainability, functionality, and wellness, reflecting wider lifestyle values among consumers. As pets become more integrated into the family unit, owners are seeking smarter, more responsible ways to care for them, prompting brands to deliver products that combine purpose with performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Norway?
- Which are the leading brands in Pet Products in Norway?
- How are products distributed in Pet Products in Norway?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Norway - Category analysis
KEY DATA FINDINGS
Pet products benefits from continued dynamism
Netmune benefits from growing focus on health-focused products
Pet shops and superstores lead distribution
Pet humanisation trend will ensure future growth
E-commerce will continue to shape shopping behaviour
Innovation to drive growth
Pet Care in Norway - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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