PROSPECTS AND OPPORTUNITIES
Non-necessities likely to see slowing growth over the forecast period
Pet products is expected to see a low positive retail value CAGR at constant 2025 prices during the forecast period. Although all categories are anticipated to see sales increase, cat litter is set to see by far the best performance, followed by pet healthcare.
Retail e-commerce expected to grow as a convenient channel for purchases of pet products
Retail e-commerce, the second leading retail channel for pet products in Singapore, is set to continue to see value sales and share growth in the forecast period. Consumers typically tend to favour this channel for the purchase of pet care items such as cat litter or pet accessories, for which authenticity is not as pertinent to pet safety as in pet healthcare.
Use of pet dietary supplements signals shift towards preventive healthcare by owners
Despite the challenge from fortified treats, as pet owners increasingly prioritise preventive care and seek to optimise their pet’s overall health and wellbeing, pet dietary supplements is set to maintain growth. By incorporating supplements into their pet’s daily routine, owners aim to provide comprehensive nutritional support and enhance their pet’s wellbeing, resilience against age-related decline, and common health issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Singapore?
- Which are the leading brands in Pet Products in Singapore?
- How are products distributed in Pet Products in Singapore?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Singapore - Category analysis
KEY DATA FINDINGS
While slowing, the value growth of pet products is supported by the rising pet population
Pet products continues to be led by Kit Cat
Pet shops and superstores remains the leading distribution channel, owing to consumer trust in product authenticity
Non-necessities likely to see slowing growth over the forecast period
Retail e-commerce expected to grow as a convenient channel for purchases of pet products
Use of pet dietary supplements signals shift towards preventive healthcare by owners
Pet Care in Singapore - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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