PROSPECTS AND OPPORTUNITIES
Ongoing growth expected for sunglasses, thanks to myriad trends
Sunglasses will maintain positive growth over forecast period in Sweden, supported by a wide range of underlying drivers. The increase in both international travel and domestic tourism, coupled with a rise in outdoor leisure activities and awareness of UV protection, continues to sustain demand.
Sustainability trends gain further visibility in sunglasses
Sustainability trends within sunglasses continue to gain further visibility, however, sustainability remains a secondary consideration for most consumers. While there is growing interest in eco-friendly materials such as recycled plastics and environmentally friendly packaging these features are rarely the deciding factor in a purchase.
Sports sunglasses tipped to see stready growth
Sports sunglasses are expected to see steady growth in Sweden over the forecast period, supported by the country’s strong outdoor and active lifestyle culture. Demand is driven by both recreational and more serious sports participants, with particular strength in running, cycling, hiking, skiing, and water sports.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Sweden?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Sweden?
- How are products distributed in Sunglasses in Sweden?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Sweden - Category analysis
KEY DATA FINDINGS
Sunglasses remains one of the most dynamic categories within eyewear
Polarisation between high-end names and private label noted
Optical stores remain important, although sunglasses are also easy to purchase through other channels
Ongoing growth expected for sunglasses, thanks to myriad trends
Sustainability trends gain further visibility in sunglasses
Sports sunglasses tipped to see stready growth
Eyewear in Sweden - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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