PROSPECTS AND OPPORTUNITIES
The evolution of sunglasses retail: e-commerce, omnichannel, and tourism influence
Retail value sales of sunglasses are forecast to rise over 2025-2030. The Australian sunglasses market is in a process of rapid evolution going into the forecast period.
Tech-infused sunglasses: Ray-Ban Meta
Ray-Ban Meta smart glasses are rapidly gaining in popularity in Australia, particularly among content creators, digital nomads, and tech-savvy travellers. With features such as hands-free video recording, voice control, and seamless integration with social media platforms, these glasses offer a stylish and efficient way to capture and share content on the go.
Active lifestyles drive consumer interest in sports eyewear
Sport is deeply embedded in Australian culture, with 84% of adults and 71% of children participating in physical activity, according to AusPlay, the national survey of sport and recreation. This strong engagement with outdoor and fitness lifestyles - particularly the rise of running clubs, cycling communities, and adventure sports - is fuelling demand for high-performance sports eyewear.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Australia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Australia?
- How are products distributed in Sunglasses in Australia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Australia - Category analysis
KEY DATA FINDINGS
Sunglasses in demand: UV protection, fashion, and tourism drive growth
EssilorLuxottica SA Drive Growth in Australia’s Luxury Eyewear Market
Marketplaces gaining strategic importance
The evolution of sunglasses retail: e-commerce, omnichannel, and tourism influence
Tech-infused sunglasses: Ray-Ban Meta
Active lifestyles drive consumer interest in sports eyewear
Eyewear in Australia - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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