Retail value sales of sunglasses are forecast to rise over 2025-2030. The Australian sunglasses market is in a process of rapid evolution going into the forecast period.
Ray-Ban Meta smart glasses are rapidly gaining in popularity in Australia, particularly among content creators, digital nomads, and tech-savvy travellers. With features such as hands-free video recording, voice control, and seamless integration with social media platforms, these glasses offer a stylish and efficient way to capture and share content on the go.
Sport is deeply embedded in Australian culture, with 84% of adults and 71% of children participating in physical activity, according to AusPlay, the national survey of sport and recreation. This strong engagement with outdoor and fitness lifestyles - particularly the rise of running clubs, cycling communities, and adventure sports - is fuelling demand for high-performance sports eyewear.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!