PROSPECTS AND OPPORTUNITIES
Travel, premiumisation, and functionality to support positive outlook
Over the forecast period, demand for sunglasses in Singapore is predicted to continue growing. Overseas travel to tropical countries will support this growth, as consumers seek essential and stylish accessories for their trips.
Potential for local brands due to greater understanding of market’s specific needs
While the competitive landscape of sunglasses in Singapore is expected to remain consolidated, heavily featuring international players, smaller brands can secure share by focusing on niche segments. One such niche is the underserved market for Asian-specific sunglasses.
Potential for tech-infused sunglasses likely to be hindered due to privacy concerns
Tech-infused sunglasses in Singapore are likely to remain a niche segment of the category over the forecast period that requires close observation due to various influencing factors. For instance, audio-embedded sunglasses could face intense competition from high-quality true wireless stereo (TWS) earbuds, which are more versatile and widely adopted.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Singapore?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Singapore?
- How are products distributed in Sunglasses in Singapore?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Singapore - Category analysis
KEY DATA FINDINGS
Demand for sunglasses continues to recover, offering both functionality and aesthetic appeal
Competitive landscape dominated by global premium brands
Brands adopt omnichannel approach to distribution to expand consumer reach
Travel, premiumisation, and functionality to support positive outlook
Potential for local brands due to greater understanding of market’s specific needs
Potential for tech-infused sunglasses likely to be hindered due to privacy concerns
Eyewear in Singapore - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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